A Beautiful Diary

Thursday, February 10, 2011

Branding & bread crumbs packaging (light crumbs).

Posted by Beautiful at 7:42 PM

Beautiful: Singapore; Beautiful is about looking at things differently. It's about perception. It's about beauty in imperfection, beauty in the ordinary, beauty in everything. Most of all, it's about finding silver linings, living a happy life. Nominated by IAS as 15 most influential Creative Directors in Singapore for '06 & '07, Roy was one of the founders and creative directors of Kinetic, one of the most highly-awarded agencies in the region, for 8 years. He has since left to start Beautiful. With awards like D&AD, Oneshow, Art Directors Club, Cannes, Clio, YoungGuns, Communication Arts, Singapore Creative Circle Awards, Singapore Designers Award, Roy has been invited to judge at both international and local award shows like the Australia YoungGuns Award, the Crowbar Award, the CCA, Young Asian Designers Award, the D&AD Global Award. Most recently he headed the design category for the Crowbar Award and is a design jury for Cannes Lion 2010. Roy was also invited to give a talk in London on "Creativity in Singapore" together with Minister of Communications and the Arts, Dr Lee Boon Yang.

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