A Beautiful Diary

CHANGE

2011-04-14T07:30:00.000-07:00

This blog has moved to www.abeautifuldesign.com.sg

TDS for Japan - 1000 cranes

2011-04-03T23:04:00.000-07:00

TDS for Japan - Poster

2011-03-30T00:41:00.001-07:00

TDS for Japan

2011-03-25T05:16:00.000-07:00

Designed individually by our founding members – Chris Lee, Jackson Tan, Benjy Choo, Hanson Ho, Larry Peh, Pann Lim and Roy Poh – and guest designer Theseus Chan, designer of WERK Magazine, all proceeds will go towards Japan’s disaster relief efforts through the Singapore Red Cross Society.

http://www.thedesignsociety.org.sg/tdsforjapan

Browsing Copy Series 01

2011-02-28T21:38:00.000-08:00

Here's the complete Series 01. Series 02 will be out by this year!

STOR

2011-02-23T19:21:00.000-08:00

Corporate Identity for a storage company.

Have Fun Bread Crumbs

2011-02-10T19:42:00.000-08:00

Branding & bread crumbs packaging (light crumbs).

MakeShake Posters

2011-02-06T05:28:00.000-08:00

Face Series

MakeShake Posters

2011-02-06T05:26:00.001-08:00

Line Series

MakeShake Posters

2011-02-06T05:25:00.001-08:00

Text Series

Littlebig Magazine

2011-02-04T06:20:00.000-08:00

My girls and their rooms are featured in Littlebig.
http://www.littlebigmagazine.com/category/lifestyle-interiors/real-life-interiors

Bloomdale Lunar New Year Icon

2011-01-20T16:06:00.001-08:00

Milk&Me FRESH

2011-01-17T19:29:00.000-08:00

The Design Society Conference 2011

2011-01-13T17:55:00.000-08:00

Book your seat now at SISTIC.

LoveBites Identity

2011-01-10T18:34:00.000-08:00

WatervieW

2010-11-15T00:14:00.000-08:00

Property branding and brochure.

TDS Tim Brown Conference

2010-10-27T19:12:00.000-07:00

MakeShake Cups

2010-10-27T19:05:00.000-07:00

Customized your own cup design with these stickers.

K118

2010-10-07T19:46:00.001-07:00

Logo for a new property.

MakeShake

2010-10-07T19:28:00.000-07:00

Name and ID for a milkshake place that customized your own shake.

SKIN

2010-09-08T20:25:00.000-07:00

T-Shirt design for The Sloane Clinic (theme: plastic)

Sessions 02

2010-09-06T17:49:00.001-07:00

Spikes Asia Jury

2010-07-20T19:59:00.000-07:00

TDS Sessions01

2010-05-18T15:48:00.001-07:00

Milk&Me Posters

2010-05-05T22:48:00.000-07:00

Cannes Lion

2010-04-13T20:41:00.001-07:00

Will be off to Cannes this June:)

TheatreWorks Friends' Season

2010-04-06T23:59:00.001-07:00

Logo, icon and brochure pack created for TheatreWorks 25th year celebration - Friends' Season.

Head-Hunter 2

2010-03-15T19:15:00.000-07:00

Letterhead and envelope for James Kenneth Koh.

Milk&Me UHT Milk

2010-03-03T19:54:00.001-08:00

Naming, branding and packaging for a new milk product.

Club21 + Singapore Environment Council

2010-03-02T23:41:00.001-08:00

May Day

2010-02-05T14:42:00.000-08:00

An invitation card for a birthday party.

Soul Inspiring Training Consultants

2010-02-04T23:08:00.000-08:00

The Design Society Limited Edition Tee

2010-02-03T19:01:00.000-08:00

T-shirt designed for The Design Society Conference 2010.

$30 a piece at Asylum.

Browsing Copy at Asylum

2010-01-31T23:08:00.001-08:00

For the month of February. Browsing Copy Series 01 is at 22 Ang Siang Road. Look out for 4 new books that are not featured at Useless Gallery.

Harmonic Action Repetitive Patterns

2010-01-12T15:56:00.000-08:00

Series of logos for an investment company.

Agape

2009-12-27T19:01:00.000-08:00

CI for a company that deals with children related products.

Head-Hunter

2009-12-24T18:56:00.000-08:00

Namecard for a well-known personality in the head-hunting business.

Once again...a time for giving

2009-12-21T16:54:00.000-08:00

The Design Society Conference 2010

2009-12-12T17:33:00.000-08:00

Seaside Resort Brochures

2009-12-04T20:31:00.000-08:00

Proposed covers for the brochures. Total 8 books.

Browsing Copy Exhibition

2009-11-25T05:10:00.001-08:00

Browsing Copy Website

2009-11-25T05:07:00.000-08:00

Finally, it is live!

www.browsingcopy.com

Browsing Copy AD

2009-11-23T16:38:00.001-08:00

Exhibition is now on at ICSID World Design Congress 2009.

24-27 Nov at Suntec. www.browsingcopy.com

Nothing is Better

2009-11-18T16:01:00.000-08:00

A Christmas catalogue cover for SuperNature.

Green Sheep

2009-11-18T15:57:00.000-08:00

Poster for a Children's Show.

F1 President Charity

2009-10-26T01:31:00.000-07:00

Booklet for the President Charity 2008/09.

KFW

2009-10-25T17:48:00.000-07:00

Corporate Identity for a Champagne merchant.

Escapade

2009-10-06T23:55:00.000-07:00

A Singapore Polytechnic event for 'O' Levels students.

1 Month

2009-09-21T01:07:00.000-07:00

Invitation card for my daughter's party:-)

Bloomdale Catalogue

2009-09-11T17:46:00.001-07:00

Mickey

2009-08-23T18:04:00.000-07:00

Font created for an article about modern Mickey versus the old Mickey.

Smile

2009-08-19T17:27:00.001-07:00

Proposed logo for a consulting firm.

All My Goodness!

2009-08-17T17:33:00.000-07:00

Levi's Square Cut

2009-08-17T17:24:00.000-07:00

A project done for Levi's Square Cut jeans

Bloomdale Catalogue

2009-07-05T18:48:00.000-07:00

Catalogue for an online florist.

SALE!!!

2009-06-18T23:02:00.001-07:00

Posters for an online junk sale.

Alzheimer Tee

2009-06-18T22:56:00.000-07:00

One Show Silver Award

With a Pinch of Salt

2009-06-16T19:49:00.000-07:00

Opening of the chain in 8 countries...as well as a long list of awards!!!

Bet you didn't know how famous she is...

With a Pinch of Salt - Namecards

2009-06-16T18:58:00.001-07:00

About Beautiful

2009-06-15T17:27:00.001-07:00

Beautiful is about looking at things differently. Its about perception. Its about beauty in imperfection, beauty in the ordinary, beauty in everything. Most of all, its about finding silver linings, living a happy life.

Ink on Wood

2009-06-12T15:35:00.001-07:00

Levi's Special Edition

2009-06-12T15:28:00.000-07:00

A project done for Levi's Organic 501.

The Design Society is here

2009-06-11T21:54:00.001-07:00

My Website

2009-06-01T20:30:00.001-07:00

Visit my Website at www.abeautifuldesign.com.sg

Dancing Shoes

2009-05-27T07:28:00.001-07:00

No. 1

2009-05-27T07:21:00.001-07:00

The Child Star

2009-05-27T07:14:00.000-07:00

Fiore Dorato Posters

2009-05-27T07:08:00.001-07:00

Posters for the new Fiore Dorato shop.

Seasons

2009-05-27T06:39:00.001-07:00

Icons created for Amara Weddings.

Milk&Me

2009-05-27T06:29:00.000-07:00

Name and logo for a new brand of UHT milk. Will be out in the market by end of the year.

Get Noticed

2009-05-25T02:01:00.000-07:00

Face 02

2009-05-25T01:58:00.000-07:00

For Browsing Only

2009-05-24T23:26:00.000-07:00

I'm hoping to curate an exhibition by end of the year...

Blackout

2009-05-23T18:40:00.000-07:00

A series of catalogue covers for a range of blinds & curtains.

Nokia 6100

2009-05-23T18:01:00.000-07:00

Poster created to promote a Nokia phone "complete-pack" that comes at a very affordable price.

Fiore Dorato

2009-05-23T17:55:00.000-07:00

Poster displayed at the old shop announcing the the move to the new shop.

Lorgan's the Retro Store

2009-05-16T18:37:00.000-07:00

One of my earlier work. It's archived at the Museum of Design, Zurich.

One Show Award

Clio Award

New York Festival Award

Creative Circle Award

Find it at iShop

2009-05-15T01:09:00.001-07:00

Typography - Chair

2009-05-14T23:49:00.001-07:00

Typography - Vera

2009-05-14T23:45:00.001-07:00

The Design Society

2009-05-07T19:27:00.001-07:00

The Design Society is a Singapore registered, non-profit organisation dedicated to the goals of raising the general standard of design in Singapore, and growing its reach internationally.

We are focused on Applied Graphic Design and its contributions to Singapore visual culture and society in general. We seek to inspire local designers and engage the public through greater understanding and appreciation for good design.

There are four key aspects to achieving the Society’s goals:

1. Document & Archive

Appreciation of our design history must begin with a keen effort to catalogue significant works and their authors. A centre should be created to act as a depository and activity hub for talks, exhibitions and workshops. In time, we believe sufficient content can be amassed to start a proper Museum of Modern Design.

2. Promote & Educate

We hope to address the current lack of serious discourse on the state of Singapore design through the publication of a periodical. Its contents should include academic writings, interviews, research, and the collection of information and artworks. We will also hold conferences, talks, seminars, roadshows and workshops with schools, institutions and corporations who wish to learn more about design.

3. Celebrate & Recognize

We hope to hold our very own awards for Graphic Designers to give recognition to exceptional works in various categories of creative endeavour. Judging will be done by a peer-elected panel as well as accomplished and respected individuals from the international design community.

4. Community & Outreach

With greater connectedness, designers can participate in local, regional and international design and cultural activities. The Society will be the voice for Singapore design and initiate dialogue and exchanges with the worldwide design community.

We seek your generous support to help realize these goals, that we may elevate Singapore design to its proper place at home, and around the world.

Founding Committee Members

Chris Lee - Asylum

Benjy Choo - Kilo

Hanson Ho - H55

Jackson Tan - Black

Larry Peh - &Larry

Pann Lim - Kinetic

Roy Poh - Beautiful

The Design Society

2009-05-07T19:24:00.000-07:00

Proposed logos for The Design Society.

Shuffle Tattoos

2009-05-07T19:14:00.000-07:00

Laser-cut design for iPod Shuffle.

Fiore Dorato Shop

2009-04-23T17:57:00.000-07:00

Shop design done for a florist at Club Street.

The Big Picture

2009-04-23T08:13:00.000-07:00

Posters for a Digital Photography Workshop.

Nike Tribes Campaign

2009-04-23T07:40:00.000-07:00

One of the biggest campaign I've ever done. And also the most memorable, exciting and inspiring...making heroes out of street boys. Months of preparation, more than 80 talented individual involved, a week of photography (shot by Ivanho Harlim), one casualty (he's ok now), hundreds of onlookers, thousands of photographs, gallons of perspiration and loads of adrenaline...www.nike.com.sg/niketribes

Nike Free

2009-04-23T06:22:00.001-07:00

Going beyond simple outdoor advertising, this project breaks with convention, and brings retail out of the stores and into the streets – in effect, taking retail advertising to another level. Rather than just displaying posters, the actual Nike FREE shoes were put on display too on customised shelves fitted within the 6-sheet frame.

Nike Tribes

2009-04-23T06:15:00.000-07:00

A book about sport's heroes on the street of Singapore.

Nike World Cup

2009-04-23T06:08:00.000-07:00

An outdoor campaign done for Nike during the World Cup.

Won gold for best outdoor at the effie awards.

An Amazing Story

2009-04-23T02:24:00.001-07:00

Short stories on special children with special abilities. Book 1 coming out this year.

Congrats to the YoungGuns

2009-04-22T18:36:00.000-07:00

Pann and I were invited to judge at the YoungGuns Award in Australia...these are ads that congratulate the winners.

Me & Pann

2009-04-22T18:18:00.000-07:00

Where are ideas from?

2009-04-22T18:13:00.000-07:00

...the toughest question to ask any creative person... because there is no right or wrong, there is no formula, no method and there is no answer. Is the creative mind inborn or can it be trained? I think it’s both.

I guess all ideas come about through some sort of observation of people and things and recognising an idea in them from what you’ve observed (A bit of lateral thinking will be needed most of the time).

Creativity as a movement in Singapore is relatively new, and cultural appreciation of creativity is even newer. Therefore I get most of my influences from the world and participates actively in a global culture. Sometimes, idea is not only about originality but also about reference, interpretation and judgment.

The chinese recently claimed that they invented golf much earlier than the Scottish. Both countries are miles apart and during that time there was definitely no way the two countries could have exchanged ideas. Just like if there are two islands that are continents apart with the same species of monkeys staying in them. When a monkey in one of the island gets the ideas of learning to fly, in a matter of time, monkeys on the other island will do the same. In short, ideas are floating everywhere around you. Whether you catch it or not that’s another issue.

Hello Vera

2009-04-22T18:08:00.001-07:00

Orange 02

2009-04-16T17:43:00.001-07:00

Official F1 Maps

2009-04-15T00:29:00.000-07:00

A project done for Singapore GP

Formula One TONIGHT

2009-04-14T23:58:00.000-07:00

Singapore held its first night race in 2008. On the day of the race, the name of a popular newspaper - TODAY, was changed to TONIGHT. Indicating the all-important event that was going to happen later that day.

Play To Win

2009-04-13T21:03:00.000-07:00

Project for Nike promoting street soccer.

JUBES Posters

2009-04-13T20:26:00.001-07:00

Logos01

2009-04-13T19:33:00.000-07:00